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WHO VISITS ISFA?
That's a great question, and we've devoted an entire page to Visitor Demographics.

WHAT KINDS OF ADVERTISING PROGRAMS ARE OFFERED BY ISFA?
We currently offer three advertising programs: Email Banner Advertising, Web Banner Advertising, and sponsorship of our email newsletter.

Our Email Banner Advertising program means at the bottom of each e-mail posted by ISFA's Soccer Mailing Lists subscribers, there is a three line Text Banner advertisement. This space is currently available in approximately 15 million mails per month posted by the fans through ISFA's over 415 Soccer Discussion Lists.

The Web Banner Advertising program displays standard-sized ad banners throughout the site with links to advertisers' Web sites.

Lastly, sponsorship of our email newsletter enables you to contact nearly 60,000 soccer fans directly and advertise both your sponsorship of the ISFA Listserver and your product and Web Site.

HOW CAN I MEASURE MY CAMPAIGN'S SUCCESS?
By taking part in the Email Banner, or Newsletter Sponsorhip program you will be able to view the statistics for the duration of your advertisement by our listserver statistics.
For the Web Banners, if you desire, we can accumulate "click through" statistics. This is the number of times your advertisement was clicked to reach your product.

WHAT DO TERMS LIKE "IMPRESSIONS" AND "HITS" MEAN?
Some of the terms used in Internet advertising are rather confusing. Here are a couple of the important ones: Impressions is the number of times a visitor sees a page (and an advertisement) on the Web site. Hits simply refer to the number of times a server is accessed. It's a completely technical term and is virtually meaningless to advertisers, since each page, graphic, or page element could count as a "hit." Advertising decisions should be based on impressions.

HOW MUCH TRAFFIC DOES ISFA RECEIVE?
ISFA do provide a counter on the majority of pages as a very rough guide of the amount of impressions that are made. Our listserver however, is currently handling approximately 15 million mails per month posted to nearly 60,000 soccer fans via in excess of 415 discussion lists.

HOW MUCH DOES ADVERTISING WITH ISFA COST?
For a complete list of current advertising prices, please email Sheri Frankel or call her at USA (773) 525-5509. Sheri will help you decide what kind of advertising and which rate is good for your company.

ARE THERE ANY RESTRICTIONS?
ISFA reserves the right to refuse any advertising request, or to cancel advertisements that do not fulfill the obligations set forth in the advertising agreement.

WHAT GRAPHIC FORMATS, TYPES, SIZES, AND TECHNOLOGIES ARE ALLOWED IN MY AD?
For a complete list of technical specifications for ISFA advertising programs, please see our Advertising Methods page.

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Last Updated April 16, 1998 19:04
1998 The Internet Soccer Fans Association